In the 1960s, food manufacturers wanted consumers to buy their margarines and hydrogenated oils. To do that, they had to “discredit” the products people had always used in their homes to prepare their food.
Olive oil, coconut oil, and lard were no longer “good for you,” they said. The marketing campaign for their synthetic products began and coconut oil was portrayed as an artery-clogging and cholesterol-raising substance. People were told that it contained too much saturated fat and contributed to heart attacks.