Julian Rose, Contributor
The director of development at Ericcson, Marcin Sugak, is excited. He has a new toy to sell to agribusiness farmers. This particular toy, he claims, is going to ‘overcome’ all the difficult new challenges facing agriculture today. It will be ‘A revolution’, he declares. According to the Ericcson corporation, with this new toy, farmers will be able to look at their plants and animals from a completely ‘new perspective’.
Just what might this new perspective be?